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WebPart of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) Abstract In such a situation, it is very important for managers to understand consumers’ preferences and perceptions of these brands as it allows them to better understand how to address consumers’ needs in the setting of … WebDefinition of Preference Regression. Preference Regression is an extensive statistical technique used by marketers in the interest of their consumers. The primary goal of this … http://gnanaganga.inflibnet.ac.in/jspui/bitstream/123456789/275/1/customers%20preference%20in%20suvs%20and%20muvs.pdf kenworth jobs washington